HOW WE DELIVER VALIDATED ENGAGEMENT

A Visionayr step-by-step guide, from campaign setup to delivery

Marketers know that every prospect’s engagement trail tells a story—and that these stories are what lead to more meaningful B2B conversations. But with omnichannel marketing platforms, piecing together instances of engagement into a unified story can prove challenging.

Visionayr operates within a closed system of B2B intelligence—allowing you to promote multiple pieces of content across multiple campaigns, analyze end-to-end prospect engagement, and access broader consumption and intent trends amongst your target audience. Here’s how it works:

TARGET ALIGNMENT

We source a data set for your program from our proprietary database of 160M+ B2B records that matches your ABM list and target parameters

CAMPAIGN CREATION

Our in-house creative staff works with your content and corporate guidelines to create your branded Visionayr content experience in the template of your choice, along with 2-3 emails per campaign segment

CUSTOMIZED ENGAGEMENT

If desired, we further customize your Visionayr experience with additional engagement widgets and features like custom questions, social media handle icons, and live chat

ACCESS OUR NETWORK

When you host your content on Visionayr, you automatically access our network of 160M+ global B2B records. Activity captured as part of your campaign feeds back to a repository of intelligence within our environment, giving you insight into engagement, install, and intent metrics:

41M+

DECISION

MAKERS
59M+

COMPANY

PROFILES
8

ENGAGEMENT

FIELDS
29

TECHNOGRAPHIC

FIELDS
179

INTENT

TOPICS

CONTENT SYNDICATION

We syndicate your Visionayr content to our network via email and digital channels and capture activity like assets viewed, time per asset, session duration, form and questionnaire responses, and any clicks within the experience

DATA QA & VALIDATION

Visitors that meet a time or engagement threshold are compiled and QA’d for a lead delivery with up to 113 data points including demographic, firmographic, behavioral, and engagement columns

LEAD DELIVERY

Verified and validated leads are delivered via a direct handover, a third-party integration, or can be uploaded straight to your marketing automation and/or CRM platforms

PROGRAM ANALYSIS

Upon program completion, a post-campaign analysis is supplied to you detailing program engagement trends, content performance, and a visitor assessment

READY TO START GENERATING AND CAPTURING RELEVANT B2B ENGAGEMENT?

Submit the form below and a local rep will reach out to set up a personalized Visionayr demo.